About Your Local BMW Retailer

OUR CUSTOMER REVIEWS

SALES

4.0

SERVICE

4.5

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

New car sales
Service

204 ratings and 149 comments received in the last 90 days.

24 March 2026

Collected my brand-new BMW M5, the flagship, top-of-the-range model. You can imagine the excitement. quickly followed by disappointment. I've just discovered that one of the key safety features, Headlight Beam Assist, requires an additional £200 to

24 March 2026

Excellent service ,attention and assistance from Kelvin

24 March 2026

Took a while get the right car & colour but got there in the end.

24 March 2026

Everyone was great in helping me purchase my car.

13 March 2026

Service received from Joseph Vaughan was excellent throughout.

13 March 2026

Salesperson Jack Snowden gave us absolutely excellent attention and service. A very professional and personable young man.

09 March 2026

Purchased new car 420i, Joe looked after us and we came up with a deal we were well satisfied with, having owned quite a few BMW in the past it was great to come back.

20 February 2026

Had to order new car as no cars with required specification. I had to do chasing about where we were with order. Monthly cost on PCP was worked out some months ago and was assured monthly premiums would come down. But did not come down.

17 February 2026

Jack Snowden was brilliant ??

14 February 2026

The salesman told us the car had the Harman Kardon sound system. On collection it didn't. He brushed of our complaint and said the standard kit was good! No dual zone aircon (he said it could be configured). Paint protection not done properly.

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10 February 2026

Great service

03 February 2026

Jack was a very good point of contact within the centre. At no point did the sale feel pressurised or rushed and his communication and help was very good and much appreciated. BMW finance were a little unhelpful, but Ben was around to help out.

29 January 2026

our recent purchase of a new x5 went very well. The staff were very helpful and not pushy in any way. Joseph dealt with our needs and tried several options to accommodate our budget.

20 January 2026

Friendly and professional service. Salesman kept me informed all the time regarding whereabouts and delivery of the vehicle.

14 January 2026

Very good service, felt looked after, easy to communicate with

26 March 2026

I brought my 220D to a dealership after a warning light came on. I was told the DPF was

24 March 2026

Satisfied with the experience

23 March 2026

I'm new to BMW Group 1 in Lincoln for servicing my X5, they also support our Mini which we have done so for a number of years. The service provided by Eloise for the X5 was superb, so much so I ended up purchasing a service plan for it 2 days later.

23 March 2026

Polite service, accurate passing on of warranty fault and good communication till picking up and driving car away

21 March 2026

It was more 5star than 4star! Not sure that tyre pressures had been checked? Carpets not quite up to normal standard!

19 March 2026

efficient and courteous. Only problem is availability of staff member when you arrive

19 March 2026

Excellent service from start to finish, thank you Elouise for the personal touch, credit to your company.

19 March 2026

18 March 2026

Good service

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18 March 2026

When I took my car in for alloy refurbs, they used the wrong colour weights and left white marks all over. I had to take it back to have colour weights corrected and ask for them to be cleaned. Then at the MOT the car wasn't cleaned.

17 March 2026

Attentive service and good inforation flow.

17 March 2026

Rosie was brilliant and efficient. The work was carried out as required and I was happy with the service.

16 March 2026

Welcomed immediately from reception staff who were friendly and communicated with me consistently regarding waiting times. Would of given more stars but I wasn't told that the replacement tyre that was put on my car wouldn't match the remaining tyres

16 March 2026

Cracking!

15 March 2026

Great service

15 March 2026

The staff are always polite and helpful my car was mot and brake fluid changed i never usually give ten as there can always be improvement

14 March 2026

Friendly efficient service from booking to completion of work.

13 March 2026

Staff were very easy and efficient to deal with. Work was undertaken to a level expected from a BMW dealer. Waiting area was clean, WiFi access was very easy also.

12 March 2026

Very good service nice staff good job all round very pleased with the hole experience

07 March 2026

Aimee and the lady on reception were amazing. They gave me regular updates and checked in with me. Delays in service were due to the parts carousel malfunctioning. I stayed longer than expected 9-2pm. Annoying but it happens.

04 March 2026

I dropped car off and checked it in at 11:30 for a 12:00 booking, got phone call 12:15 asking where my car was. Didn't get walk around health check till I payed so extra work couldn't be done

04 March 2026

Have had previous dealings with BMW Lincoln, expectations are consistently matched with performance and delivery.

04 March 2026

Great customer care

04 March 2026

Good friendly service!

03 March 2026

Yasmine was fantastic. Polite and just a real help

03 March 2026

Excellent customer service at the Lincoln branch, very nice staff, work carried out in an excellent manner. Would highly recommend to my friends and family.

03 March 2026

Easy check in & drop off of key. Great video showing the check. Follow up call to check received & how to proceed. Car ready to go at a reasonable time for collecting & returning home.

02 March 2026

Kept informed during the process. Price was as quoted.

02 March 2026

Superb customer service by Amy & reception & a really efficient process. Just the coffee to improve!

01 March 2026

Easy drop off easy pick up with a friendly welcome

01 March 2026

Polite and courteous staff. Eloise Palmer was very helpful and knowledgable in answering questions I had about technical aspects of the car.

01 March 2026

On arrival the receptionist was friendly sat us down and informed another member of staff that we had arrived for a brake fluid change. We were told an approximate time for the service and that they would text us when it was finished.

28 February 2026

Clear information about the m.o.t like the video giving visual information.

26 February 2026

Job completed on time as expected. Very welcoming receptionist.

26 February 2026

Rosie Foster was greaty, very personable and helpful. She helped address some questions I had and achieved a satisfactory outcome.

26 February 2026

As a loyal customer for over 15 years the service was terrible. From what was expected to be a 24 hour sensor repair. My car was kept for well over a week. Terrible communication, no car replacement. Left with 6miles of fuel when there was 60 before.

26 February 2026

It was a return visit due to being supplied with an incorrect part following the first visit. We were looked after very well on the second visit but it should not have been necessary. Also the two health checks contradicted one another.

26 February 2026

The staff are very courteous and efficient.

25 February 2026

Everything went according to plan.

25 February 2026

Easy booking and check in system, work was carried out as expected

25 February 2026

I was treated courteously and kept informed of the timings. From arranging the service to driving away in my car, everything was straightforward and handled well.

23 February 2026

From start to finish everything was excellent. Jasmine and chris went above and beyond making the whole experience easier and less stressful.

21 February 2026

Friendly,efficient and work carried out in a timely fashion.Kept informed of work progress

21 February 2026

Efficient, comprehensive, on schedule- good service

21 February 2026

MOT service / check in, very good. However- I'm still waiting for a call about condensation in both front headlights.

19 February 2026

Great service and got me in for the recall on car straight away

18 February 2026

Let me know what was happening each step of the repair

18 February 2026

The service department did what was agreed without any hitches.

17 February 2026

I've owned many car brands, and I believe BMW Group 1 is by far the best. The staff are amazing, drinks while you wait for your car. It's a no-brainer, really.

17 February 2026

Rosie Foster very helpful and helped get the car ready before the time I asked. Couldn't have asked for anymore.

17 February 2026

It was difficult to book the service appointment using the 'official' system, I am sure it supports the business but it fails the customer. The booking was eventually made through a very helpful service exec Roise Foster.

16 February 2026

I was welcomed with a smile and made comfortable. I was then passed onto Eloise who treated me professionally but also took a personal interest. The weather was awful and i returned early and still was dealt with in a friendly professional manner.

16 February 2026

Always the same great service, no hassle, polite staff, good feedback in the video and free coffee ??

15 February 2026

Eloise was excellent.

14 February 2026

Job was performed to the times advised without any problems. Pleasant and helpful staff.

12 February 2026

everybody is very polite and keep you up to date what is going on and a big thankyou to the lady on reception she is an asset to the company.

12 February 2026

Very quick and easy to deal with

12 February 2026

Very polite and professional personnel. Good experience from start to finish.

12 February 2026

Box not long enough for me to describe issues.

12 February 2026

Rosie was a great help at Group 1 Lincoln. It was fantastic service.

10 February 2026

Service and replacement tyre all excellent.Eloise worked above and beyond to get correct tyre .. but spring on broken central console not fixed even though we agreed to leave overnight.. not Eloise's issue and very apologeticbut i have had to return

09 February 2026

Professional attention from the staff

09 February 2026

Very professional and very friendly staff plus Great Coffee.

08 February 2026

Great service from start to finish. Rosie was great and made sure everything went smoothly. Great experience and I'll recommend friends and work colleagues to use this location

08 February 2026

Did everything I expected of them.

07 February 2026

It was OK

07 February 2026

I opted out for my car being cleaned, you decided to wash it anyway, worse car wash I've ever seen and you've swirled my paint work.

07 February 2026

Friendly staff, good facilities

07 February 2026

Excellent service

05 February 2026

Excellent service

04 February 2026

Excellent service from Yasmin Anderson at dealership

04 February 2026

Good support from customer service representative

04 February 2026

Great service

03 February 2026

Excellent service and made to feel very welcome

01 February 2026

Eloise was fantastic and always kept me in the loop. She was excellent in ensuring everything was complete before the lease period of my car was up

31 January 2026

Helpful and friendly staff.

30 January 2026

Great service, friendly staff and efficient outcome.

30 January 2026

Excellent service

29 January 2026

Service what carried out quick and effective.

28 January 2026

I waited at the garage whilst my car was serviced. I was kept up to date well by Jasmine and its a good environment to wait in with areas to work and coffee / toilets available. The car was serviced well and cleaned nicely. Superior to other garages.

27 January 2026

Always find that everyone I deal with are very pleasant and listen to what you say with a direct and honest answer, all the work carried out was done to my satisfaction

27 January 2026

Aimee Piper introduced herself to me by phone outlined how she planned to keep me up to date. She was professional & friendly, & kept her word. Updates were timely. I was supported by other colleagues when required. The process was timely & seamless.

27 January 2026

Aimee was very friendly and helpful. An asset to your company. Felt she cared for customers. Well done Aimee

27 January 2026

I brought my 1 series in for service and MOT at Lincoln. Rosie dealt with me throughout and she was amazing, I can't praise her enough. She was very professional, informative and very helpful.

26 January 2026

Everything went smoothly

26 January 2026

Yasmin provided great service and helped resolve issues that were last minute.

25 January 2026

Great communication Great reception staff Careful feedback on car condition etc

25 January 2026

Wasn't told about car had to stand for over an hour before work could start. If I was made aware I could have been picked up instead of waiting.

25 January 2026

I gave this score because the whole experience was good , from booking in to collecting my car .The service advisor Eloise was professional and dealt with me in a very pleasant manner,

25 January 2026

Polite people, work finished in two hours as promised

25 January 2026

Rosie was very helpful in keeping me updated on my car and got my service completed by noon while I waited. She explained about the service and pricing clearly. She was approachable and very kind. Thanks

24 January 2026

Excellent service - with a smile,

21 January 2026

Disappoiting as issue not resolved and advised I would have to pay £40 to have a battery check done, which I was unhappy about as it is a new car to me with a 12 month warranty.

20 January 2026

Friendly and efficient service

20 January 2026

Rosie was very helpful and efficient we received excellent service and communication was brilliant

19 January 2026

Efficient service and friendly staff. Rosie is lovely. Everything was explained and timing was as expected.

19 January 2026

Eloise was really considerate and great to deal with.

19 January 2026

Eloise was helpful and informative

19 January 2026

quite exspensive and 'free car wash' wasnt of a high standard

18 January 2026

Kepted informed while car was at the workshop.

18 January 2026

All staff were brilliant and welcoming. Very professional and complimentary valet was perfect.

18 January 2026

Drop off process was poor - it took 20+ minutes from walking in to walking out. I would like to go to a single 'desk', hand over my key, receive key for courtesy car and say goodbye - 5 mins not 20 mins. Not enough characters here to explain the extr

18 January 2026

Very helpful and friendly

17 January 2026

All the staff are amazing, always remember my name.

15 January 2026

The staff were very attentive, the car was ready on time and delivered in a clean condition.

13 January 2026

Excellent customer service! Car was cleaned and hoovered and they were very quick to get me booked in. Also communication throughout the day was very good

13 January 2026

Grate welcome by the receptionist service staff very good and polite

12 January 2026

the work was completed on time and the staff were very helpful

12 January 2026

Staff were very friendly and professional

12 January 2026

Great service given

12 January 2026

Service was timely and transparent

12 January 2026

Great customer care. Updates on progress. Good communication. Pleasant, helpful staff.

12 January 2026

Staff very helpful and knowledgable

12 January 2026

Routine Oil Service, that one would hope goes smoothly. I am completely satisfied with the work carried out and the communication and help from Georgia

12 January 2026

All ways happy to help when they can

12 January 2026

everything as it should be.

12 January 2026

Everyone involved was polite and courteous, and the work on my vehicle was completed to my satisfaction.

12 January 2026

Great service and comms and Aimee was amazing

11 January 2026

Jack was very helpful returning the car to us when the work had been completed

11 January 2026

Friendly faces, kept informed during the process, the job was completed on time and to my satisfaction.

11 January 2026

Excellent service to handing keys in to picking car up

10 January 2026

Friendly and professional service. All staff were really nice and approachable.

07 January 2026

The staff were all helpful. I had a waiting appointment the are was clean comfortable and drinks were available. The weather was poor so initially I was told that my waiting time may be a little longer due to difficulties staff had getting into wor

06 January 2026

Friendly service. Comfortable waiting area. Clear explanations. Work completed in timely way

06 January 2026

Vehicle app is still reporting that vehicle check and brake fluid are still required. MOT certificate indicates that rear tyres are close to the limit whereas it is actually the front tyres.

06 January 2026

Managed my expectations well. Work carried out to good standard Credit to Georgia Wilson for looking after me over the process

06 January 2026

Work completed as required and in the time frame advised

06 January 2026

Work was done very efficiently . However i had to chase for copy of the invoice.

06 January 2026

Service attendant was very helpful throughout the process

05 January 2026

Only one criticism - your database isn't up to date and refers to my old car.

04 January 2026

Lack of personal service and feeling fobbed off.

04 January 2026

Those may cost me 300 pounds plus with dwp

03 January 2026

Good service great coffee

PLEASE DON'T HESITATE TO GET IN TOUCH WITH US

Our contact details

FIND Group 1 Lincoln BMW

Address

Roman Way, South Hykeham, Lincoln, LN6 9UH

Opening Hours

Mon–Fri:09:00 - 18:00
Sat:09:00 - 17:00
Sun:10:00 - 16:00

Phone

01522 690000

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, LN6 9UH

Opening Hours

Mon–Fri:08:00 - 18:00
Sat:8am - 1pm
Sun:Closed

Phone

01522690000

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, LN6 9UH

Opening Hours

Mon–Fri:08:00 - 18:00
Sat:8am -1pm
Sun:Closed

Phone

01522690000

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, LN6 9UH

Opening Hours

Mon–Fri:09:00 - 17:00
Sat:Closed
Sun:Closed

Phone

01522 690000

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, LN6 9UH

Opening Hours

Mon–Fri:09:00 - 18:00
Sat:09:00 - 17:00
Sun:Closed

Phone

01522 690000

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map